We live in times where e-books have replaced paperbacks, e-mails have replaced letters, and online shopping is taking the place of the old marketplace. Not only has the internet provided us with a cheap and efficient way of doing things, but it also provides us the comfort of doing it whenever we want to from wherever we want to.
Big business houses have realised this shift in the market and have upped their game by hooking onto the internet and reaping the benefits. Better market understanding, more product demand, greater client reach, in short a win-win situation.
Older marketing strategies such as offline print media included simple and static methods of showing the products to the customers via brochures and pamphlets. Since the onset of the internet age manufacturers have been given the chance to broadcast and market their products in various dynamic ways such as videos, images and audio streamed to the users.
The internet is best suited for instant sales – the customer sees a great product, he places an order and gets done with his task. If the business fulfils the order, he wins a new customer over from his not-so-net-savvy offline competitors, and all this without spending any capital on print media or sending any of his employees out on the market to spread a word about the sale. Basically, the buyer and the seller benefit from this platform, all at the comfort of their own location.
Not only does the firm get the opportunity to design their marketing approach according to their specific product needs, but they are also being given the chance to do so at the comfort of their doorstep. The internet is a huge virtual marketplace which turns each dealer’s business dream into a golden reality.
This change in the market is a wave which is being ridden by the big firms towards profit and if other business houses do not take a hold of this opportunity to change, they will surely get left behind or be swept away by this huge wave.
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