India’s FMCG (Fast-Moving Consumer Goods) sector is experiencing significant shifts, with innovation and digital transformation redefining sales and distribution strategies.
The FMCG industry has been facing significant challenges such as increasing consumer demand, low consumer spending power, a rise in health concerns, government regulations, and a highly competitive market environment.
FMCG companies have launched products in hygiene & health department, now they are expanding into other categories.
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